The McFarland & Pecci brand is a creative process that will take an idea, concept, or a script and introduce it to a new way of thinking. 

New creative practices that will enliven an original piece that has been developed to entertain, enlighten, and fit snugly into your criteria.  We consider where the product will be showcased as well as the resources at our disposal and then build to create the best possible creation.  The production will then be filtered through our understanding and award winning experience in concept writing, direction, photography, and editing.

The brand is co-owned by award winning directors Mike Pecci and Ian McFarland.  Two creative's from completely different disciplines but share a common love for beautiful imagery and captivating moments.  McFarland is well known for his work as a documentarian and commercial director.  Born from a background as a musician and editor, Ian brings a particular understanding of structure and pacing mixed with a fascination in the stories behind the people we live with.  Pecci has made a name for himself as an acclaimed photographer and narrative film director.  His obsession with image design and composition, coupled with a constant desire to refresh the creative process has introduced us to some of the most hidden places within a character.

Collectively the two have created award winning documentaries and short films that have screened in film festivals all over the world as well as been picked up for major distribution worldwide.  They have produced and directed beautifully dark and sometimes violent music videos for national acts like Fear Factory, Meshuggah, Sick of it All, and Agnostic Front.  Their work was voted in the top 25 Hard Rock music videos of 2006, 2008 2009 and 2010 on MTV.  They have directed national campaigns and developed corporate projects for companies such as Care.com, Titleist, Pifzer, Fidelity, The Boston Phoenix, Motorola, Currensee, Harvard University, UMASS, Smirnoff, the National Fire Protection Association, WGBH, Suicide Girls, Atlantic Records, Century Media, Roadrunner Records, Nuclear Blast and TJMAXX.
 
Together their goal is to produce images that will stay in the mind of the audience long after they see it. 

Expose your idea to the McFarland & Pecci brand and experience something new.